Vector.fun Enjoys Near 8x Revenue Growth in December

Vector, Tensor’s viral SocialFi trading platform, is on pace to flip the Tensor NFT marketplace and become the team’s biggest app in 2025.

Despite still operating in its invite-only beta phase, trading activity on the Vector mobile app surged in December, witnessing meteoric growth in users and revenue generation.

What’s behind Vector’s explosive growth and what could this mean for future seasons of $TNSR rewards?

Vector Activity Explodes in December

Originally soft-launched in September 2024, Tensor has steadily expanded the Vector user base during its controlled, invite-only beta period. Tensor’s confidence in the app’s ability to scale and support wider adoption is evident, with tens of thousands of new users receiving invite codes and joining their friends in the SocialFi trenches.

According to Syndica’s recent research report on Solana dApp revenue in December, Vector witnessed a 696% increase in monthly revenue, rising from $56k in November to over $446k in December. 

Beyond a tremendous rise in platform revenue, Vector also onboarded over 28k new swappers, rising from roughly 5k unique wallets to over 33k. Vector’s impressive activity growth comes in spite of the platform’s invite-only access. Invite codes are distributed periodically to active users via the Tensor team.

Despite controlled onboarding, Vector’s revenue generation is rapidly closing the gap on Tensor’s flagship product, the NFT marketplace. Based on NFTPulse data, Tensor generated $568k in revenue in the last 30D.

While Tensor still generates 27% more revenue than Vector over similar time frames, the SocialFi trading platform’s full public launch could onboard enough new traders to flip Tensor’s NFT marketplace and become the team’s biggest app in terms of value creation.

Solana Influencers Drive Vector Adoption

Much of Vector’s newfound adoption can be credited to its endorsement by some of Solana’s favorite influencers and KOLs. In the interest of transparency, Vector encourages traders to publicly broadcast their positions, allowing them to earn fees when followers join them in a trade.

Prominent ecosystem figures like SolBigBrain and fxnction have spearheaded Vector’s viral growth in recent months, sharing significant gains amongst their followers and ranking highly on the platform’s PnL leaderboards.

However, while some KOLs are thriving on Vector, others have avoided the platform entirely. 

According to Tensor/Vector Community Lead nftimm, less than 5% of ‘alpha callers’ were interested in using the application. nftimm contends that the majority of alpha callers and traders were intimidated and discouraged by the platform’s transparency, highlighting the lack of authenticity commonly demonstrated by memecoin traders on 𝕏 and Telegram.

Will Tensor Season 5 Focus on Vector?

With Vector rapidly finding product market fit and attracting a wealth of users, network participants are curious to see whether or not activity on the platform will factor into future $TNSR rewards campaigns.

Since announcing the official allocation checker for its Season 4 campaign, the Tensor Foundation has not shared any details regarding Season 5.

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