“Putting the User First in Every Way” - Trojan Credits $5B Lifetime Volume to Unmatched UX and Support

Regularly amassing over $40M of daily trading volume between them, Trojan and BonkBot have established themselves as popular and accessible trading platforms. These simple bots allow users to swap Solana-based instantly from within the Telegram app, making trading fast and easy.

Having recorded over $5B in lifetime trade volume Trojan now turns its attention to dethroning BonkBot, the industry’s most popular Telegram trading tool. 

Speaking exclusively with SolanaFloor, the Trojan team outlines the key factors that have driven the protocol’s meteoric success.

Trojan Closes the Gap on Bonkbot

Despite BonkBot’s long-standing dominance as the most popular Telegram trading bot in the cryptocurrency world, Trojan has been charging its way up the ranks. 

The Solana-native trading platform has attracted a sector-leading user base, beating out multi-chain rivals like Maestro and Banana in terms of daily traders.

Over the course of the year, Trojan has siphoned thousands of users off the market leader, BonkBot. Around 50% of Telegram traders chose BonkBot in January, compared to Trojan’s  9%, based on Dune Analytics data.

Trojan now dominates user market share, regularly accounting for over 37% of market-wide Telegram-bot traders. Currently, Trojan typically witnesses around 20,000 daily users, vastly outweighing rivals like Bonkbot (~10,000) and Banana (~5000).

As you’d expect, more users inevitably leads to more volume. At press time, Trojan processes around 30% of trading bot volume across all blockchains and generates more daily fees than any of its competitors. Based on Dune Analytics data, Trojan executed over $200M in trading volume over the last week, with BonkBot lagging behind with $114M.

At this rate, Trojan is likely to eclipse its competitors in lifetime volume within a matter of months, cementing itself as the largest Telegram-based trading platform in every metric.

However, BonkBot might still have the bite to match its bark. The incumbent number one trading bot based on lifetime volume recently announced they'd fully redesigned their backend infrastructure, promising dramatically increased transaction landing times.

Hearing It Straight From the Horse’s Mouth

In an exclusion interview with SolanaFloor, the Trojan team credits their astronomic growth to their user-first mentality, 24/7 customer support, best-in-class features, and memorable branding.

First and foremost, Trojan’s simple and intuitive UX makes it accessible to crypto traders of all levels. Gambloor, a Trojan spokesperson asserts that the platform’s “user-centric design… natural flow and purposeful UI” help to “eliminate friction”, making Trojan effortlessly simple to use.

Unlike many Telegram-based trading platforms, Trojan has also dedicated extensive resources to providing comprehensive customer support. The team is proud to have provided 24/7 customer support and detailed tutorials, helping to establish trust and win long-term users.

Additionally, Trojan credits their growing market share to a rich suite of powerful features. Speaking exclusively with SolanaFloor, the Trojan team contends:

“We are constantly building, taking in suggestions, upgrading, and delivering the tools traders on Solana need. These features and upgrades go beyond what you see as well. We’ve not only delivered tools like limit orders and DCA functions but we are constantly improving our backend that has enabled us to continue to have the fastest on chain execution.” - Gambloor

After breaking off from the original Unibot team, Trojan set out to make itself one of the most memorable brands in the Telegram bot sector. Pointing to their strong branding, Trojan founder Reethmos admits:

“Trojan seems to be one of the most intriguing brands in crypto. Many love it, many don’t, but they still talk about it, and that is what matters”. - Reethmos

Finally, the Trojan team attributes the platform’s expansive growth to its generous referral program, which Reethmos argues is “the most rewarding one in crypto”. According to the team, Trojan’s fully automated rewards system has distributed over $18M to users in as little as 6 months.

The Road Ahead

At its current rate, Trojan is likely to eclipse the lifetime trading volume of its competitors in a matter of months. While the team is pleased with their progress, they’re far from complacent:

“We’re not here to simply get to that top spot. We have a loyal user base that we’re constantly building for and we want to continue to provide those users and all potential users on Solana with an edge.” - Gambloor

When asked if they were concerned about mercenary capital and expectant airdrop farmers abandoning the platform, the Trojan team pointed to their superior product as the greatest means of user retention. Showing faith in their loyal user base, Trojan contends:

“There’s always a concern of the farmers and mercenary capital, but when that capital arrives, uses the product, realizes what kind of edge it gives them, it's going to be hard to give up. - Gambloor

Trojan has confirmed that there will eventually be a TGE. But for now, the team’s focus remains what it has always been: optimizing the user experience and providing Solana traders with the best tools available.

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