Jupiter, a leading decentralized aggregator on Solana, has officially launched Jupiter Studio, its much-anticipated token launchpad. With its debut, the platform positions itself as a flexible and creator-focused hub for community token launches. Jupiter Studio aims to attract "culture architects" and builders by offering a comprehensive suite of tools designed for rapid experimentation, deep liquidity, and ongoing project alignment.
In the early days following the launch, Jupiter Studio has already seen strong engagement. Kash Dhanda, Chief Operating Officer of Jupiter, reported that the platform saw $100 million in volume on its first day. Data from Dune Analytics shows that over 6,000 tokens were launched on July 3, 2024, representing a 15.3% market share of daily tokens deployed.
“A Culture Design Lab”
Jupiter Studio emphasizes customization, collaboration, and alignment. It allows creators to receive 50% of trading fees both before and after a token graduates. Projects that meet graduation criteria also unlock 50% of their liquidity provider tokens after one year, supporting long-term involvement. Additionally, up to 80% of a token's supply can be vested according to flexible schedules, with optional cliffs that help projects manage fair and structured token distribution.
Framing the launch, core team member mei remarked, “We didn’t build just another platform – we built a culture design lab.”
The platform also introduces preset options for quick launches and advanced features for experienced teams. Market cap targets, quote mint options ($USDC, $SOL, or $JUP), and vesting parameters are all configurable. To combat common launch risks, Jupiter Studio includes built-in anti-sniper protection. An optional launch fee starts at 99% and decreases to 0% over a randomized period between 15 and 60 seconds. This mechanism helps reduce bot activity and promotes fair access to early tokens.
Each token also receives a dedicated Studio page. These pages enable creators to share updates and content directly on the Jupiter platform, eliminating the need for external social media. Studio content automatically integrates into the associated token's jup.ag trading page, streamlining visibility and engagement.
Launchpad Wars
Jupiter Studio enters a competitive environment dominated by platforms like pump.fun, letsBONK.fun, and Raydium’s LaunchLab. Pump.fun gained recognition for its ease of use, particularly in launching memecoins with minimal setup. By contrast, platforms like LaunchLab and Jupiter Studio target a broader range of token types. At its peak, pump.fun consistently graduated 400 tokens daily. However, several reports have highlighted emerging weaknesses in its model.
Although pump.fun introduced revenue share mechanisms, these have often fallen short of expectations and disproportionately benefited a few high-performing tokens. SolanaFloor Data Insight indicates that most creator earnings have declined significantly, with only a small portion of tokens generating substantial returns.
New challengers such as letsBONK.fun have started gaining traction, bringing fresh themes and community-driven energy. At the same time, DEX activity on Solana is shifting. Raydium and Meteora are capturing more liquidity, putting pressure on pump.fun’s AMM and drawing attention away from its once-dominant user flow.
Looking Ahead
The number of launchpads on Solana has increased, and not every project will succeed. High competition means that strong branding, community engagement, and clear token utility remain critical. Projects with limited reach or poor execution may struggle to gain traction, regardless of platform quality.
Jupiter Studio's entrance into the launchpad landscape reflects broader trends in DeFi. As more users explore community-driven and experimental tokens, platforms that combine ease of use with powerful features will likely lead the way. By offering customizable token design, anti-sniping tools, and revenue-sharing incentives, Jupiter Studio positions itself to compete with the most established platforms on Solana.
As the "launchpad wars" unfold, creators and investors alike will watch closely to see which platforms deliver lasting value and meaningful innovation.
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