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Inside Heaven’s Flywheel: How a New Solana Launchpad is Rewiring the Meme Economy

First-Week Breakout: 20,000 Tokens Launched and 15% of Solana’s New Deployments

  • Edited: Aug 19, 2025 at 20:17

Heaven launched last week on Solana, entering a crowded market already dominated by platforms like Pump.fun, LetsBonk, and Bags. Unlike most competitors, it uses a vertically integrated design with free token launches, its own AMM, and a token classification system. Tokens are listed automatically on the AMM, where the team classifies them and applies protections against MEV. A short sniper tax is imposed in the first seconds of trading to discourage bot activity.

Token Categories and Buybacks

Once a token exceeds $100k in volume, Heaven reviews it. According to the doc, any project whose trading volume surpasses $100k undergoes a review and is placed into one of three categories. “Creator” tokens represent teams, builders, or artists and receive 1% of trading fees. “Community/meme” tokens, which emerge organically without a core team, are entitled to only 0.1%. Scam tokens, or projects identified as attempts to extract value without building anything, are blocked altogether. In these cases, all fees are redirected to support Heaven’s native token, $LIGHT.

Another defining feature is Heaven’s approach to fees. Instead of directing protocol revenue to operations or reserves, the platform allocates 100% of fees to buybacks of $LIGHT. This creates a feedback loop where more trading activity directly supports the token’s price.

Light BuybackIn its first week, based on Dune data the platform spent $1.89M on buybacks, removing 22.4M $LIGHT from circulation. This represents a supply reduction of more than 2.2% and has coincided with 2.6 times increase in the token’s price.

Growth in the First Week

Tokens LaunchedThe pace of adoption has been striking. More than 20,258 tokens have been deployed on Heaven, with August 15 marking the busiest day when it accounted for 15.8% of all token launches across Solana. It even surpassed established competitors like LetsBonk, Bags, and Moonshot.

Trading Volume and FeesTrading on Heaven’s AMM has reached more than $149M in cumulative volume. The highest single-day figure was $36M, and in the last 24 hours alone the platform processed $47M. Fees have surpassed 7,877 $SOL, or about $1.48M, all of which were funneled into buybacks of $LIGHT.

Trades and TradersThe number of active users has also expanded rapidly. Daily active traders have now exceeded 18,500 wallets. On August 14, that figure jumped from fewer than 770 to more than 15.3k in a single day. Trade counts have followed a similar trend, with a total of 847k trades executed since launch. On August 15 alone, the platform saw 185k trades. In the past 24 hours, more than 321k trades were recorded, averaging nearly 10 trades per wallet.

Market Patterns

Trades DistThe size of trades suggests activity is dominated by smaller participants rather than large investors. More than half of trades involved less than $100. Roughly 40% were between $100 and $500, and trades exceeding $10k numbered fewer than 50 per day.

Token Volumes

Volume Dist by Tokens$LIGHT has been the leading token on the platform with $29.3m in trading volume, nearly 20% of the total. The second most active token, $HACHI, reached $6.67m. This concentration shows that while activity is significant, much of it is still tied directly to Heaven’s own token.

What Heaven Means for Solana’s Meme Economy

Heaven’s launchpad model highlights two key trends in Solana’s evolving meme economy. The first is the integration of launchpad and DEX, which creates a controlled environment where token categories, fees, and protective mechanisms can all be enforced. The second is the direct link between trading activity and the appreciation of the native token through mandatory buybacks. Whether this approach will sustain momentum depends on user retention and whether creators feel that the “Creator” category offers real value beyond the one percent fee allocation.

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